情景-结构-行为-绩效范式下的纺织产业转移动因分析

Motivation of textile industry transfer under context-structure-conduct-performance paradigm

为更好地了解纺织产业转移的微观影响因素,在分析国际转移和国内转移的基础上,从资本、劳动力、产品等基本要素异质性的前提出发,基于情景-结构-行为-绩效的研究范式,应用问卷调查和深度访谈等方法,探究和挖掘了纺织产业转移的不同动因。对国内外64家纺织企业进行实证分析,结果表明:成本和政治环境是影响国际采购商选择供应商的2个最重要因素;在国内生产商进行生产转移的动因中,产品价格已经退居第二,服务水平已跃升为首要因素;就国际买家订单转移和国内生产商产能转移来看,为寻求最优的价格,劳动力成本低的东南亚地区已成为主要阵地。

To better understand the influencing factors of textile industry transfer at a micro level, the paper probed into different motivating factors affecting the textile industry transfer by questionnaire investigation and in-depth interviews based on the premise of heterogeneity of basic elements such as capital, labor and products, and the paradigm of context-structure-conduct-performance （C-SCP）. An empirical study has made on 64 firms or enterprises at home and abroad, and the results showed that first, costs and political environment are the two most important factors affecting international buyers to choose suppliers; second, product prices has been relegated to the second and service has become the primary factor among motives of the domestic producers to carry out the transfer of production; third, in terms of international buyers＇ order transfer and domestic producers capacity transfer, Southeast Asia has become the main area.