新形势下汉语国际推广战略分析

The New Situation of Chinese International Promotion Strategy Analysis

随着中国经济的迅猛发展,综合国力的不断增强,国际地位不断提高,国际影响力不断增强,由此引发全球范围内的"汉语热"。近年来国家越来越重视汉语国际推广战略,通过汉语国际推广,有利于提高中国的文化软实力。我国的汉语国际教育推广事业在新形势的推动下,取得一定的成效,但同时也暴露出发展过程中的问题。文章对新形势下的汉语国际推广战略进行研究,分析推广过程中的问题,根据问题提出相应的推广策略,推动我国汉语国际推广事业的发展,推动中国汉语走向世界,提高中国的文化竞争力。

With the rapid development of China＇s economy, strengthening of comprehensive national strength and international status, to enhance international influence, the resulting ＂Chinese hot＂ in the global range. In recent years, countries pay more and more attention to Chinese international promotion strategy, through the Chinese international promotion, to improve China＇s cultural soft power. In the new situation of Chinese international education promotion enterprise in our country, made some results, but also exposed the problems in the process of development. This paper under the new situation of Chinese international promotion strategy for research, analysis of problems in the process of promotion, according to the problems put forward the corresponding marketing strategy, promote the development of Chinese international promotion in China, promoting the Chinese world, enhance the competitiveness of Chinese culture.