新媒体的话语反思与“思政课”的话语设定

Reflection of New Media Discourse and Supposition of the Discourse in Ideological and Political Course

新媒体对高校"思政课"来说,既是挑战,也是机遇。虽然新媒体可以催生"新的信息场""新的舆论场",但不可能解构"思政课"的本来意义,更不可能主宰思政教育。把握新媒体的话语表征、市场本质与精神意义,关注地气、人气与正气之间的交互作用,参考马克思主义的交往行为理论,加速"思政课"的新媒体化,接地气、攒人气、扬正气,既是"思政课"建设的当务之急,也是其生命力之所在。

Abstract： New media presents both challenges and opportunities to the ideological and political course in higher learning institutions. Despite its generation of new fields of information and public opinion, it can not decompose the natural sense ofideological and political course, and even control the ideological education. The author believes that it is urgent and vital to speed up the integration of new media into the ideological and political course in line with the style of down-to-earth, mass cohesion and healthy atmosphere promotion through an exploration of the discourse properties, market nature and spiritual implications of new media in the perspective of Marxist theories on communication behaviours.