浅析案例教学在视觉传达设计专业中的应用

Discussion on the application of case based teaching in the major of visual communication design

当前高校视觉传达设计专业教学要采用灵活的教学模式,突出对学生综合能力的培养。案例教学作为区别于传统教学的启发式教学,能够充分调动学生的学习主动性,提高学生分析和解决问题的能力。本文通过分析视觉传达设计专业发展现状,探寻视觉传达设计专业改革途径、研究教学案例的开发与设计,探讨案例教学的实施过程,以期对视觉传达设计专业中的案例教学有更加清晰地了解和认识。

The present professional teaching of visual communication design requires flexible teaching model in order to highlight the training of comprehensive abilities of students. Different from traditional way, casebased heuristic teaching can fully arouses students＇ learning initiative and enhances their ability of analyzing and solving problems. In this research, we have analyzed the state-of-the-art of visual communication design, explored the ways of reforming of the major, studied the development and design of teaching cases, and discussed the implementation process of case teaching. Based on our work, we expect that the case teaching of visual communication design can be understood more clearly.