孩子年龄与城市居民亲子旅游行为的差异研究——以北京市为例

A Study on the Differences Between Children's Age and the Behavior of Family Travel in Beijing City

随着中国旅游市场的不断开发,亲子旅游日渐成为重要的旅游细分市场之一,亲子旅游已然受到业界和学界的关注。目前,从孩子年龄角度专门探讨城市居民亲子旅游行为的研究成果在中国尚不多。以拥有18岁以下未成年子女的北京居民为调查对象,以1 159份合格抽样问卷结果为例,采用SPSS21.0对孩子处于不同年龄段的城市居民亲子旅游行为进行分析。首先分析了不同年龄段孩子亲子旅游的行为特征,进而分析亲子出游决策的影响因素与障碍因素差异。最后指出这一分析在旅游产品开发、旅游市场营销等方面的重要意义,并为中国不同年龄段亲子旅游产品的开发提供了一定的科学建议。

With the continuous development of China＇s tourism market,family tourism has become one of the important tourism market segments.At present,the research on family travel behavior of urban residents from the perspective of children＇s age are not enough.In this paper,we take the Beijing residents＇ family with minor children under 18 years of age as the research object,with 1159 qualified sampling questionnaire results,and analysis urban residents family travel behavior by children in different ages by SPSS21.0.This paper first analyzes the behavior characteristics of children with different ages,and then analyzes the influence factors and barriers factors.Finally,it points out the significance of this analysis in tourism product development,tourism marketing and other aspects,and provides some scientific suggestions for the development of parent child tourism products in different age groups in China.