摘要
在分析中国旅游业在旅游供给改革所面临的问题中,以"供给侧改革"必要性为出发点,运用兼备软硬科学特性的理论分析中国旅游业的供给侧在社交网络平台上所存在的误区;利用旅游攻略在新浪微博中的微指数,根据灰色预测模型,对旅游相关信息的新浪微博指数进行数据处理,从旅游需求侧实证分析供给侧所存在的弊端,以期发现旅游消费者对旅游攻略信息需求的潜在规律,为旅游供给侧改革提供依据。
In the analysis of the problem of the tourism supply reform in China＇s tourism industry,using the necessity of＂supply side reform＂as the starting point,the paper analysed the errors of the supply side of China＇s tourism industry in the social network platform by both hard and soft scientific theory.According to the Sina Weibo micro index and the gray prediction model,the paper processed the index and analysed the defects from the side of tourism demand.The purpose is to find the potential rules of tourism consumers＇ needs of tourism information and provide the basis for the tourism supply side reform.
出处
《旅游论坛》
2016年第4期79-83,共5页
Tourism Forum
关键词
旅游供给侧
旅游攻略
新浪微博微指数
灰色预测模型
tourism supply side
tourism strategy
Sina Weibo micro index
gray prediction model
