电子商务提升旅游业竞争力的作用机制

The Effect of E-commerce on the Improvement of Tourism Industry

本文结合电子商务和旅游产业的自身特点，阐述了电子商务促进旅游产业提升的各个方面，如提高经营管理水平，降低管理成本；与合作伙伴建立联系，提高经营效益；充分利用信息资源，提高客户关系管理水平，创建竞争优势等，最后对旅游企业如何应用电子商务战略提出一些建议。

The paper made a combined analysis on the e-commerce and the characteristics of tourist industry and illustrated how the e-commerce enhanced the development of tourist industry in a range of aspects, such as improving the operation and management, reducing management cost, establish/ng relationship with partners, increasing profits, making full use of information resources, improving management of customer relationship, creating competitive advantages, etc. In addition, this paper also put forward some strategic suggestion on how to apply e-commerce in the tourist industry.