马拉松“晒客”自我呈现分析——基于戈夫曼拟剧理论

Analysis of the Marathon Sharers Self-Presentation——Based on Goffman's Conception of Stage Performance

近几年我国马拉松赛事呈"井喷式"高速发展,但在赛事举办过程中问题也频出。笔者借助网络用语马拉松"晒客"旨在表述那些怀以盲目从众、炫耀自我的心理,通过参与马拉松比赛在马拉松赛场上以其"独特"的表演方式("外表"和"举止")实现自我展示的参赛者。笔者采用文献资料法和逻辑分析法从戈夫曼"拟剧理论"的视角,对全民"马拉松热"中出现的问题,试图从参与者"晒马拉松热"的视角去解读。得出的结论是:马拉松赛场上诸多特点与"晒客"的展示平台不谋而合;"晒客"们在参与比赛的过程中借助赛场平台所作的过多的炫耀、对自我展示忽视了马拉松比赛的本质意义。值得我们反思的是,大量怀以"晒客"心态的马拉松参赛者一定程度上造成了马拉松比赛过程中的诸多问题。

In recent years our country marathon has developed at ＂blowout＂high-speed,but in the process of sporting event problems mount gradually. With the aid of network language marathon ＂sharer＂the author describes those blindly psychology,by participating in the marathon,with its ＂unique＂way of acting（ ＂appearance＂and ＂form＂） realized the contestants themselves. The author uses the literature material method and logic analysis in Goffman＇s conception of stage performance,for universal problems appeared in the marathon mania,trying to interpret it from the angle of participants craziness ＂sharing in the marathon＂. The conclusion： many characteristics of marathon competition and the display platform of ＂sharer＂happened to have the same view.The ＂sharers＂on the field platform focused too much to show off or to show themselves and ignores the essential significance of the marathon in the process of participate in the competition. It is worth of our reflection that as a large number of marathon participants with the ＂sharer＂psychology to a certain extent caused many problems in the process of marathon.