4Webster, Frederick E. JR.. Determining the Characteristics of the Socially Conscious Consumer. Journal of Consumer Re- search, 1975, 12(2): 188-196.
5Thogersen, John, Folke Olander. Human Values and the Emer- gence of a Sustainable Consumption Pattern: A Panel Study. Journal of Economic Psychology, 2002, 23(5): 605-630.
6Laroche, M., J. Bergeron, G.. Barbaro-Forleo. Targeting Con- sumers Who Are Willing to Pay More for Environmentally Frienclly Products. Journal of Consumer Marketing, 2001, 18(6): 503-520.
8Winett, R. A., I. N. Leckliter, D. E. Chinn, B. Stahl, S. Q. Love. Effects of Television Modeling on Residential Energy Conserva- tion. Journal of Applied Behavior Analysis, 1985, 18(1): 33-44.
9Staats, H. J., A. P. Wit, C. Y. H. Midden. Communicating the Greenhouse Effect to the Public: Evaluation of a Mass Media Campaign from a Social Dilemma Perspective. Journal of En- vironmental Management, 1996, 46(2): 189-203.
10Slavin, R. E., J. S. Wodanski, B. L. Blackburn. A Group Con- tingency for Electricity Conservation in Master-metered Apart- ments. Journal of Applied Behavior Analysis, 1981, 14(3): 357- 363.
