摘要
传统行业与互联网的结合,催生所依附的商业空间实体价值更新。本文从商业模式与空间构成的关联性出发,对比研究时代前沿的移动互联网和民生基础的社区菜市场,以广州细岗菜场的线上线下双平台改造为例,探索日常购菜模式和互联网生活方式之间的潜在价值,推导基于"网络养成者"渐成菜场主导消费群体的时代背景,提出打造细岗智慧菜场的五大步骤:建立C2C+O2O菜场双平台、订单大数据构筑智慧菜场、空间通透和高架利用、重构双层功能体系、空间单体的动态更新。
The combination of traditional industries and the Internet,promoting the value of attached commercial space entities update.From the relevance of business model and the spatial composition,compared the forefront of the mobile Internet technique and the basic livelihood community market,to use the double platform renovation of Guangzhou Xigang food market as a example,to analyze the potential value between daily food shopping mode and networking lifestyle.Based on the main customer of market gradually turning younger grown up on Internet era,to summarize five market transformation steps：to establish C2C＋O2O double platform of food markets,to build intelligent food markets by big data of online orders,make the space into transparent and utilize the viaduct,redesign whole function systems,sustainable update of space facilities.
出处
《住区》
2016年第3期141-150,共10页
Design Community
关键词
互联网+
智慧菜场
C2C+O2O菜场双平台
Internet＋
Intelligent Food Markets
C2C＋O2O double platform of food markets
