“互联网+”时代下陕西民俗艺术的保护传承与开发

Protection Heritage and Development of Shaanxi Folk Art in the Era of "Internet +"

目的用当代互联网思维以及生活、文化新理念的植入对陕西民俗艺术进行保护传承与开发,实现民俗艺术与现代文化创意设计产业的对接,为具有特色的地方民俗文化提供新的生存与发展新思路。方法以陕西民俗艺术进入国家非遗保护名录的艺术种类为例,进行调研与分析,通过策划包装与视觉设计等手段建立陕西民俗艺术大数据系统,打造陕西民俗艺术数字化推广平台,最终提出构建陕西民俗艺术在互联网+时代的新生存方式。结论通过运用互联网思维对陕西民俗艺术进行创新性的保护与开发,以民俗文化创意产品设计开发与民俗品牌形象设计为突破口,将民俗艺术与当代社会生活方式融合,借助移动互联数字技术,开展民俗艺术的推广与创新,对地方民俗艺术文化品牌进行塑造,促进地方民俗艺术的发展,让人们了解民俗艺术,看到乡愁之美。

The protection, heritage and development of Shaanxi folk art is implanted with contemporary internet thinking, life, culture, new ideas to realize the docking of folk art and modern cultural creative design industry, provide new ideas of survival and development for the local folk culture with characteristics. In Shaanxi folk art into the list of national intangible protection types, for example, the research and analysis, through the packaging and visual design and planning means to build Shaanxi folk art big data system, build Shaanxi folk art digital marketing platform, finally put forward to build Shaanxi folk art in the age of internet ＋ new way of life. By using Internet thinking of Shaanxi folk art protection and development of innovative, creative product design development and folk culture as the breakthrough point, folk art is incorporated into contemporary social life style, with the help of a mobile digital technology. The promotion and innovation of folk art is carried on to shape local folk art culture brand, promote the development of local folk art, let people know, folk art, and see the beauty of homesickness.