家纹与日本文化

Kamon and Japanese Culture

目的通过对日本家纹的观察,从中探视日本文化的内核,并以家纹为典型例证,说明视觉符号设计所能蕴含的文化表达力量。方法从符号学分析方法出发,从四个不同角度阐释了作为视觉符号的家纹与日本文化内在因子的关系。结论这样的家纹被深入应用于日本古代社会各阶层和日常生活的各方面,反映了日本人的内在意识观念和美感体验;同时,这种意识观念和审美感受,又透过家纹这一浓缩的图形符号载体,继续传承影响至今。家纹作为一种视觉符号,最为精炼和形象地表达与塑造了日本文化,独具设计价值和文化地位。

The study is to show the cultural expression strength of visual symbol design, through the observation of Japanese Kamon（Family Heraldry）, from which we can have insight into the core of Japanese culture. The study methods are the semiotic analysis, from four different perspectives to explain the relationship between the Kamon as a visual symbol and the intrinsic factors of Japanese culture. Kamon has been widely applied to every aspect of ancient Japanese society and daily life, reflecting the Japanese internal consciousness and aesthetic experience. Whereas the consciousness and aesthetic experience continue to inheritance and influence so far, through the concentrated carrier of this kind of graphical symbols. The conclusion is that as a visual symbol Kamon is the refining and image expression of the Japanese culture and it has the unique design value and cultural position.