艺术设计中动态图形信息的传达研究

Research on Dynamic Graphical Information Communicated in Art Design

目的探究艺术设计中动态图形信息的传达特性和传达方式。方法以设计学、心理学、广告学、传播学为理论基础,采用文献资料法、案例分析法、比较研究法、归纳总结法对动态图形信息传达的理论层面、技术层面及案例层面展开分析。结论相对于静态图形信息传达而言,动态图形信息的传达更具时效性,其传达过程的视觉感知能够帮助受众快速提高评估外部刺激的能力,从而提升了信息传播效率。

It explores the communication methods and characteristics of dynamic graphical information in art design. Combined with design, psychology, advertising and communication, on the use of literature, case analysis, comparative study, summarized method, it analyzes dynamic graphical information communicated from the theoretical level, technical level and case-level. Compared with static graphics, dynamic graphical information communicated more timely, and its visual perception of the process will help us rapid absorption and improve the ability to assess the external stimulus, thereby enhancing the efficiency of information dissemination.