家电业产品创新源泉的实证研究——以企业文化为调节变量

An Empirical Study of Sources of Product Innovation in Household Appliances Manufacturing Industry——Using Corporate Culture as the Moderator

笔者运用阶层回归分析的方法,以来自家电制造业的212份有效问卷为样本,检验了产品创新源泉和企业文化对产品创新绩效的影响。研究发现:(1)用户创新、供应商创新和竞争对手创新对产品创新绩效都达到了显著性水平;(2)从影响程度的角度看,供应商创新对产品创新绩效的影响最大,其次是竞争对手创新,影响程度最低的是用户创新;(3)创新型文化对产品创新绩效的影响达到显著性水平;(4)创新型文化在供应商创新与产品创新绩效的关系中起到调节作用,在竞争对手创新与产品创新绩效关系中的调节作用也达到了显著性水平。

This paper examines the relationship among the sources of product innovation,corporate culture and product innovation performance with the method of hierarchical regression analysis,based on the date from appliance manufactures. The result shows：（ 1）The user innovation,supplier innovation and competitor innovation have significant positive effect on the product innovation performance.（ 2） Supplier innovation has the greatest effect on the product innovation performance,the second is competitor innovation,and the minimum is user innovation from the perspective of the degree of impact.（ 3） Innovative culture has positive significant effect on the product innovation performance.（ 4） Innovative culture plays the role of moderator between the supplier innovation and product innovation performance significantly,and it also plays the role of moderator between the competitor innovation and product innovation performance significantly.