互联网思维对电商物流再创新与传统物流转型——基于价值连接的思考

Internet Thinking-Based Innovation to E-business Logistics and Traditional Logistics——Based on Value Connection

通过解读互联网思维从平台经济、跨界融合、增值方式创新等特性,进一步剖析互联网思下物流从低附加值区向高附加值区转型的机理。其转型机理是利用互联网思维,一方面是向消费互联网物流转型,实现物流平台创新和020物流的融合发展;另一方面是向产品互联网转型,形成3个递进升级阶段:垂直一体化阶段、俘获治理阶段和市场契约阶段。

There are many characteristics of internet - based thinking, such as two - sided markets, cross - border integra- tion, value - added from product to service. It will help the logistics industry transformation from low value zone to high val- ue zone by using these characteristics. This paper gives the details on how these transformations happen within marketing o- riented view and industry oriented view.