西部地方高校学生学习用品捐赠现状调查与对策研究

Investigation and Countermeasures Research on the Current Situation of Students' Learning Supplies Donation in Western Local Colleges

本文以六盘水师范学院为案例,采取个案研究及调查问卷的方法,分析了我国西部边远地方高等院校学生学习用品的捐赠情况及实施捐赠活动的意义。通过对西部地方高校学生学习用品捐赠现状的探究,分析捐赠在西部地方高校中的重视程度。以小见大,利用高等教育中的公共关系原理加以解决现实中存在的问题,为西部地方高等院校及学生提供更好的服务。

Taking t＇he Liupanshui Normal College as a case study with questionnaire, the paper analyzesthe situation of studentslearning supplies donation and the meaning of donating activities in local colleges inthe remote area of western China. It studies the importance of donation in western local colleges by exploringtheir current donation situation. Thus, the paper uses the principle of public relations in higher education tosolve practical problems, and provides many better services for students and colleges in western region of ourcountry.