美国儿童绘本出版中的性别理念研究——兼论国内儿童读物中性别教育的缺失

Gender Perspectives in American Picture Books for Children :A Study on the Lack of Gender Education in Children's Books Published in China's Mainland

儿童绘本在上个世纪末从欧美国家进入中国市场,短短十几年时间形成了良好的发展态势和稳定的读者群,但其中广受欢迎的大多是引进版儿童绘本,国内原创作品生存艰难。本文以美国出版的儿童绘本为研究对象,以性别视角为切入点,采用内容分析和文本细读等方法,从性别的呈现频度、角色设置和人格培养等方面进行对比分析,力图为国内原创绘本的发展提供更加国际化的人文视野。

The Chinese market for children＇ s picture books has seen phenomenal change over the past decade. Boasting a stable group of potential readers and healthy organic growth in market share, foreign children＇ s picture books - especially ones imported from Europe and America - became many Chinese parents＇ priority, rendering their domestic counterparts subordinate. This paper explores children＇ s picture books published in the United States from a gender perspective. Employing measures of content and text analysis, we especially compare and contrast the variables such as frequency of male and female characters, character setting and personality cultivation in American picture books in an effort to develop an internationalized vision and strategy for the development of domestic children＇ s books.