自媒体信息传播对公众现实社会信任的影响机制

The Research of We Media Information Dissemination on the Public Social Trust

目的从信息来源和内容角度切入,考察自媒体信息传播对现实社会信任的影响作用,为破解当代社会信任危机问题提供理论借鉴。方法对随机抽样的2800名社会公众进行问卷调查。结果公众的整体社会信任度处于中下水平;从自媒体的信息来源看,机关单位、熟人发布的信息可信度最高;从信息内容看,非营利性信息的可信度最高。信息来源可信度、信息内容可信度与整体社会信任度存在显著正相关,仅有信息内容可信度对社会信任度有显著预测作用。结论维护公众的社会信任,首先要监管发布信息的内容以保障公众对信息本身的信任,继而要加强信息发布者的社会责任感和提升公众求真能力来实现。

Objective To explore the effect of we media information dissemination on social trust from two perspectives of information source and information content. Methods Taking a random sample of 2800 people and adopting questionnaires to investigate the objects. Results The public social trust is at the middle or even lower level; from the information source perspective, the authority units and familiar individuals are the most credible; from the information content perspective, the nonprofit information is more credible. Information source credibility and con- tent credibility significantly positive correlated with social trust. Whatg more, information content credibility can sig- nificantly predict social trust. Conclusion Therefore, in the era of we media, the primary measure to maintain the public social trust is supervising information content. Based on this, the information announcers should enhance social responsibility and the public should promote their own truth -seeking capability .