层次分析法在商洛市农家乐评价体系中的研究

Research on Evaluation System of the Farmhouse in Shangluo City Based on AHP

农家乐是新兴的旅游休闲形式,是农民向城市现代人提供的一种回归自然从而获得身心放松、愉悦精神的休闲娱乐方式.商洛城市生活节奏缓慢,周围环境呈现田园风光,大自然空气清新,舒缓现代人的精神压力,非常适合农家乐的创办.本文从农家乐的环境、卫生、服务、特色四个因素探讨,利用层次分析法采取定性与定量相结合的方式研究商洛市农家乐的现状与影响力,论述出一些思路与策略,为创建优良、品牌的农家乐提供帮助.

Farmhouse is the emerging form of tourism and leisure, as modern farmers provide a leisure entertainment of returning to nature for relax and cheerful spirit to the cities Shangluo city life rhythm is slow, the surrounding environment presents the pastoral scenery, air pure and fresh nature, which can relieve the stress of modern, and is very suitable for farmhouse. This article discusses the fact from the rural environment, health, services, features four factors, use the analytic hierarchy process（AHP） and adopts the combination of qualitative and quantitative way to study the present situation and the influence of shangluo farmhouse, this paper, proposes some approaches and strategies to help create good, brand of farmhouse.