感知价值视角下的读者使用实体公共图书馆意愿研究——以广州图书馆为例

Analysis on Readers Intention Using the Entity Public Library from the Perspective of Perceived Value

以感知价值、行为意愿等相关理论为基础,构建读者感知价值评价体系,通过实证分析方法探讨在用户感知价值视角下读者使用实体公共图书馆的意愿,并就如何提升读者使用实体公共图书馆意愿提出建议。

Based on the theory of perceived value and the theory of behaviors, the article constructs the evaluation system of the readers＇ perceived value, and studies readers Intention using the entity public library from the perspective of perceived value through an empirical analysis method. Finally, it gives suggestions on how to improve readers Intention using the entity public library.