商务英语在国际营销中的应用及作用分析

Analysis of the application and function of business English in international marketing

随着世界经济的全球化发展,各国之间的贸易不断融合以及跨国企业之间的大量合作使得各国企业间的经济往来呈现出常态化的趋势。商务英语作为一种专业的商务类的语言,是各国贸易交流的重要手段,在国际经济与贸易活动中起重要作用。文章通过分析商务英语的特点,对商务英语在国际营销中的应用和作用进行了分析。

With the development of the globalization of the world economy, the economic exchanges among enterprises are showing a trend of normalization due to the continuous integration of trade between countries and a large number of cooperation of the multinational enterprises,. Business English, as a professional business language, is an important means of trade exchanges between different countries and plays an important role in the international economic and trade activities. This paper, through the analysis of the characteristics of business English, analyzes the application and function of business English in international marketing.