广西少数民族传统体育电视传播现状研究--以广西电视台《“三月三”大直播》电视节目为例

Research on current situation of TV spreading of guangxi ethnic minorities' traditional sports——Taking “San Yue San” live showbroadcast by Guangxi station as an example

广西电视台从2014年起播出的《"三月三"大直播》节目已越来越深入人心,同时也成为宣传广西少数民族传统体育的窗口.以2014年和2015年的《"三月三"大直播》节目为例,分析节目中少数民族传统体育的传播现状,提出广西本土媒体传播少数民族传统体育的建议,并指出政府扶持及主流媒体传播是宣传和传承少数民族传统体育的最佳途径.

＂San Yue San＂ live show, which is broadcasted by Guangxi TV station from 2014, is known by more and more people and becoming one of the windows to publicize Guangxi ethnic minorities＇ traditional sports. This paper adopts the two shows which held in 2014 and 2015 to analyze the current situation of how Guangxi ethnic groups＇ traditional sports are introduced to the public. And some suggestions are put forward to spread ethnic minorities＇ traditional sports by local media of Guangxi. The most effective ways to publicize and inherit the ethnic minorities＇ traditional sports are government supporting and mainstream press broadcasting.