B2C电商盈利模式对“互联网+”的启示

Inspiration of B2C profit model of E-commerce on the "Internet +"

实施"互联网+"是目前政府对我国产业升级改革的要求,也是时下的改革热点,然而"互联网+"的实质意义是什么?如何实施?目前产业界对此还有很多研讨和争论。B2C电商行业与传统企业结合是最广泛的,对于互联网工具的整合能力也是最强的,通过对B2C电商盈利模式的分析,认为B2C电商盈利最核心的要点在于对大数据的挖掘能力,从而以此为入手点提出了提高B2C电商行业盈利能力的策略,并对B2C电商盈利模式对"互联网+"变革的意义进行了阐述。

It is the government＇s requirement for China＇s industrial upgrading and reform to implement the ＂Internet ＋＂, and also the hot issue of the reform in nowadays, but what is the real significance of the ＂Internet＋＂ ？ How to implement？ At present, there are many discussions and debates in the industry. B2 C has the widest combination between the E-commerce industry and the traditional business and the strongest integration of Internet tools. Through the analysis of B2 C profit model of E-commerce, the author believes that the core point of B2 C profit is the mining capability for large data, so she puts forward the strategy to improve the B2 C profitability of E-commerce, and describes the meaning of B2 C profit model of E-commerce on the changes of ＂Internet ＋＂.