基于网络文献的民族旅游地形象感知研究——以松原查干湖为例

The Image Perception of Ethnic Tourism Based on the Network Text—A Case Study of Cha'gan Lake in Songyuan

中国作为拥有56个民族的大国,民族文化资源丰富,在民族文化资源开发基础上形成的民族旅游也日益受到大家的追捧,对国内民族地区发展产生着深远的影响。文中以松原查干湖旅游景区为研究对象,通过对国内知名旅游网站和个人博客中有关松原查干湖的游记、攻略,进行网络内容分析,总结出吉林省松原查干湖民族旅游地形象的发展主题形象。应用ROSTCM6软件提炼出该景区旅游形象的60个高频特征词、形成社会网络和语义网络分析图,以探索游客对查干湖民族旅游地形象的感知,为民族旅游地产业发展和形象塑造提供依据。

With the rapid growth of China＇s economy and the improvement of people＇ s life, tourism industry has a fast development today. As a country of 56 nationalities, China has rich ethnic culture resources. The ethnic tourism which developed on the exploitation of tourism resource is increasingly popular. And it has an impact on ethnic tourism areas. Taking Cha＇ gan Lake as an example, this paper collects the network document from Ctrip, Website of Youduoduo, Car Forums and other famous websites and personal blog of Cha＇ gan Lake in content analysis, summarizes Cha＇ gan Lake Ethnic Tourism theme and applies software ROSTCM6 .The pa- per extracts 60 words which are high-frequency characteristics of Cha＇ gan Lake, the diagram of social networks and the diagram of semantic network to explore the Ethnic Tourism tourists concerned to the development and protection of Cha＇ gan Lake.