农家乐经营户与非农家乐经营户合作关系实证研究

Survey of the Collaboration between Agritainment Proprietors and Non-nongjiale Proprietors

农家乐是一种新兴的旅游休闲方式,也是乡村旅游业的重要组成部分。由于受主客观条件的限制,我国农家乐在发展过程中存在着游客体验深度不够,产业带动效应不明显,产品同质化引发的社会矛盾日益凸显等诸多问题。在此背景下,以新堡乡王岗村农家乐为例,对王岗村农家乐经营户与非农家乐经营户合作关系进行研究,探析其对农家乐发展的影响并找出解决相应问题的对策,促进农家乐的可持续发展。

Agritainment is not only a new way of tourism and leisure but also an important part of rural tourism. Due to being restricted by various subjective and objective conditions, during the process of agritainment development, there exist the problems, such as, insufficient tourism experience, unobvious leading industry effect, social contradictions increasingly prominent caused by the product homogeneity. In this background, the paper takes Wanggang village as an example to study the collaboration between agritainment proprietors and Non-agritainment proprietors, discusses its influence on agritainment development and finds out solutions for promoting the sustainable development of Nongjiale.