8BOULDING W,MORGAN R,Pulling the plug to stop the new product drain[J].Journal of Marketing Research,1997,34:164-176.
9DEAN A,SHEPHERD,MELISSA S.Cardon,negative emotional reactions to project failure and the self-compassion to learn from the experience[J].Journal of Management Studies,2009,46(6).
10COOPER R G.Identifying new product success:Project new production[J].Industrial Marketing Management,1979,8(2):124-135.