新媒体营销视角下重庆会展目的地营销研究

Research on the Chongqing Event Destination Marketing from the Perspective of New Media Marketing Perspective

针对重庆会展目的地新媒体营销进行分析探讨,重点阐述了会展目的地的必要性和优势,根据实践总结出其中的问题,并提出相应的营销措施,进一步推广重庆城市品牌形象,提升重庆会展目的地的竞争力。

This paper analyzes the new media marketing of Chongqing, focuses on the necessity and advantage of conference and exhibition destination, according to practice summarizes the problems, and puts forward corresponding marketing measures, further promote Chongqing urban brand image, improve competitiveness of Chongqing conference and exhibition destination.