高职院校校园文化纪念品的开发与设计——以无锡职业技术学院为例

On the development and design of campus cultural souvenirs of high vocational colleges——Taking Wuxi Institute of Technology as an example

文章以无锡职业技术学院为例,对学校当前的校园文化纪念品现状进行了实地调研与客观分析,并结合学校实况、地理环境及区域文化特色,对校园文化纪念品的设计思路、设计内容、设计分类以及其所带来的积极意义等方面进行了阐述,以发掘设计出更为人性化、艺术化、内涵化的校园文化纪念品,对同行院校能起到交流或借鉴的作用,真正发挥出高职院校校园文化纪念品应有的价值与作用,最终促进校园精神文化建设的蓬勃发展。

Taking Wuxi Institute of Technology as an example, the authers conducted field research on the current situations of campus cultural souvenirs and carried out an objective analysis. With the considera- tion of college＊s actual conditions, geographical environment and regional cultural characteristics, this pa per explains the ideas, content, categories of design and the positive effects, aiming at developing campus cultural souvenirs which are more humanized, artistic and with more connotations. It also attempts to help the communication about the development and design of campus cultural souvenirs among peer colleges, give real play to their value and function and eventually promote a great boom in the construction of cam- pus culture.