面向大数据的供电企业电力营销服务体系构建分析

Construction Analysis of Power Marketing Service System Based on Big Data

围绕大数据的特点和价值,分析了大数据为电力营销服务带来的价值、大数据对电力营销的影响以及目前供电企业发展大数据需要解决的问题,并提出了重视规划大数据战略、重视现有资源的整合和共享、建立企业内部统一的数据规范和数据标准、电力营销平台系统建设和人才培养等建议。

Around big data′s characteristic and value, analyze the value of the big datafor marketing services, the influence of big data to power marketing, and the problemspower supply enterprises need to solve in the development of big data, put forward somesuggestions, including： attaches great importance to the planning strategy of big data,attaches great importance to the existing resources integration and sharing, and dataspecification of unified platform construction, electric power marketing system and talentsconstruction, etc.