微阅读时代“深阅读”推广模型研究

Study on the Deep Reading Promotion in “Micro-reading” Age

伴随着数字时代的来临,阅读推广界正迎来"微阅读"时代推广挑战。本文尝试建立微阅读时代深阅读推广模型,以期为构建互动性强且具有成长力的深阅读推广活动提供参考。运用思维导图工具,解析微社群层级,针对不同层级进行分级推广,并深入探讨微阅读群体培育机理和对策。微阅读时代深阅读推广模型包括推广内容、推广对象、推广载体、推广方式和活动评估五个维度。模型解读了微阅读时代特征、微阅读含义、深阅读层次内涵、以及微社群分层等,突出了微阅读时代下深阅读推广应该区分社群层次,培育微社群层级结构,对不同层级开展差异化阅读推广活动。

With the coming of digital age, reading promotion is now getting challenges from ＂Micro-reading＂ . The article at- tempts to establish a model of deep reading promotion in the age of ＂Micro-reading＂ , in order to provide a reference for the con- struetion of a strong interactive and growing strength of reading promotion activities. This article applies mind mapping tool to ana- lyze micro community level and promotes activity according to different levels, and makes an in-depth study of micro-reading group cultivation mechanism and countermeasures. The model includes 5 dimensions： contents, objects, supporters, methods and assessment, which interprets the features of Micro-reading age, the connotations of Micro-reading, deep reading levels and micro social stratification. It explores the methods of reading promotion in the groups who use Micro-reading media to read, for view to help building strong interaetivity and continuous growth promotion activities.