关中地区中老年服装消费需求

Consumer Demand of Elderly Clothing in Guanzhong Area

从关中地区中老年人群服装消费需求出发,采用问卷调研与统计分析的方法,了解该地区中老年人的消费习惯和爱好。调查表明,关中地区中老年人群在日常服装购买时的喜好程度和不满意状况。最后总结指出关中地区中老年人群的服装消费状态,为企业设计出更加适合该地区中老年人的服装产品提供参考。

Based on the consumer demand of elderly clothing in the Guanzhong area, the current paper uses questionnaire survey and statistical analysis methods to study the consumer habits and preference of the elder people of this area, so as to provide theoretical guidance to enterprises and future research. It is found that elder people of this area are generally not satisfied when they purchase clothes. Finally, through the investigation, the status of clothing consumption of elder people in Guanzhong area has been illustrated, which provides theoretical guidance to clothing companies to produce more suitable clothes for the elder people of this area.