特色农产品的网络团购发展策略研究

Research on the Network Group Purchase Mode of the Characteristic Agricultural Products

我国正处在农产品团购的发展阶段,选择适合的农产品团购模式,可以有效节约并高效利用资源,带动我国农产品经济的发展。本文首先分析了我国现阶段农产品销售模式存在的问题,在此基础上,研究分析我国农产品网络团购的制约因素,最后,吸取借鉴发达国家经验,提出适合我国国情的农产品网络团购的发展策略和建议。

Chinese agricultural products group purchase is still in the stage of development. It is beneficial to achieve efficient use of resources and drive the agricultural economic development, if we chose the suitable network group - buying mode of agricultural products. Firstly, the thesis analyzes the current problems of China＇ s agricultural sales. On this basis, the thesis analyzes constraints of agricultural products group purchase. Finally, it proposes development strategy of agricultural products group purchase adaptation of Chinese context by using experience of developed countries for reference.