我国汽车营销模式探究

Discussion on Marketing Mode Of Chinese Automobile

本文在国内外营销模式的基础上,分析和对比了我国与国外不同营销模式的优缺点,并在营销模式的选择方面,针对我国的实情,提出在已有4s专卖店基础上,在一级及以下城市建立分销机构,各厂家联合限制建店距离,发展汽车租赁、二手车置换、O2O网络营销等模式,促使我国汽车营销模式健康有利发展。

In this paper,on the basis of domestic and foreign marketing mode,analysis and comparison the different marketing mode between china and foreign countries. And in the selection of marketing model,in view of the facts presented in the store on the basis of existing 4s store. Establish distribution agencies at the national level and the following cities. Manufacturers to jointly build shops from the restrictions. Development of car rental,car replacement,O2 O network marketing model. Promote health benefits of automobile marketing mode development.