体育博物馆的传播与动员机制研究——以南京奥林匹克博物馆为例

Research on the communication and mobilization mechanism of Sports Museum——a case study of Nanjing Olympic Museum

经济的发展和文化观念的兴盛,使博物馆从过去的精英阶层向大众阶层逐渐开放。体育博物馆作为博物馆体系中的重要组成部分,不再局限于收藏、展示和教育,而更多表现出类大众传播和类组织传播的功能化倾向。以南京奥林匹克博物馆为代表的体育博物馆,在满足社会民众文化消费的同时,不仅将体育信息及时准确地传递给社会民众,同时有效实现了强化健康生活态度和传播城市发展理念的组织功能。

The development of economy and the prosperity of cultural consumerism, makes the museums gradually open from the elite class to the public. As an important part of the museum system, sports--museum is no longer confined to the collection, display and education, and more shows the function of mass communication and organizational communication. Sports--museums represented by Nanjing Olympic Museum, can meet the social public cultural consumption, while not only transferring sports information to the public timely and accurately, but also realizing the organization function of the strengthening of the health living attitude and spread of the urban development concept.