新媒体视阈下大学生内容创业路径研究--以“公卫e家”自媒体为例

Research on the Path of University Students' Entrepreneurship Under the Perspective of New Media——Taking “Public Health E” Self Media as an Example

"大众创业、万众创新"已成为深入国人内心与行动的重要理念。作为一种新的传播格局下的创业形式,内容创业因进入门槛和成本低等因素为创业者尤其是大学生创业者青睐。通过对某医科大学公共卫生学院学生"公卫e家"自媒体内容运营、平台模式、盈利方式等方面的研究分析,深入探讨新形势下做好内容创业的难点和要点,为青年大学生做好内容创业提供可参考的范本。

＂Public entrepreneurship and innovation,＂ has become a deepening of Chinese heart and action. As a new form of communication under the pattern of entrepreneurship, the content of entrepreneurship due to entry barriers and low cost factors for entrepreneurs, especially college students who favor. Through the research and analysis of the ＂public health e＂ self media content operation, the platform mode and the profit mode of the public health college students in a medical university. Under the new situation to do a good job in the contents of the difficulties and key points for young college students to do a good job content to provide a reference mod- el.