期刊文献+

H5营销特征探析及发展建议 被引量:4

下载PDF
导出
摘要 H5营销是当今最流行的移动方式之一,本文阐述了H5营销的发展及现状,并通过与APP营销进行对比分析了H5营销的独特优势。与此同时,目前H5营销也存在诸多问题,需要引起营销者的高度重视。针对目前H5营销存在的问题,本文提出H5营销未来发展的建议。最后本文指出,H5只是一种移动营销方式,用户体验及管理才是营销的真正关注点。
作者 范正芳
出处 《管理观察》 2016年第27期12-14,17,共4页 Management Observer
  • 相关文献

参考文献5

二级参考文献23

  • 1邹婷婷,易明.浅析移动营销中的短信息服务策略[J].科技情报开发与经济,2006,16(18):218-220. 被引量:5
  • 2SCHARL,A.,DICKINGER,A.&MURPHY,J.Diffusion and success factors of mobile marketing[J].Electronic Commerce Research and Applications,2005,4(2):159-173.
  • 3CHOWDHURY,H.K.,PARVIN,N.,WEITENBERNER,C.&BECKER,M.Consumer attitude toward mobile advertising in an emerging market:an empirical study[J].International Journal of Mobile Marketing,2006,1(2):33-42.
  • 4CENGIZ,E.&TDTIK,H.Consumer attitudes toward permission-based mobile marketing:an empirical study for turkey[J].International Journal of Mobile Marketing,2010,5(2):102-113.
  • 5DUCOFFE,R.H.Advertising value and advertising on the web[J].Journal of Advertising Research,1996,36(5):21 35.
  • 6TSANG,M.M.,Ho,S-C.&LIANG,T.P.Consumer attitudes toward mobile advertising:an empirical study[J].International Journal of Electronic Commerce,2004,8(3):65-78.
  • 7XU,J.&DAVID.The Influence of pesonalization in affecting consumer attitudes towar mobile advertising in China[J].Journal of Computer Information Systems,2006,47(2):9-19.
  • 8DAMNJANOVIC,V.&MILICEVIC,J.The study of the serbian young consumer attitude toward mobile advertising[J].Pranjana:The Journal of Management Awareness,2010,13(2):1-15.
  • 9PENG,B.&SPENCER,I.Mobile marketing-the chinese perspective[J].International Journal of Mobile Marketing,2006,1(2):50-59.
  • 10Carter,E.Mobile marketing and generation Y African-American mobile consumers:the issues and opportunities[J].International Journal of Mobile Marketing,2008,3(1):62-66.

共引文献19

同被引文献12

引证文献4

二级引证文献7

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部