1Keith B. Murray,John L. Schlacter.The impact of services versus goods on consumers’ assessment of perceived risk and variability[J]. Journal of the Academy of Marketing Science . 1990 (1)
2Bauer R A.Consumer behavior as risk taking. Dynamic marketing for a changing world . 1960
3Chaudhuri.A Product class effects on perceived risk:the role of emotion. International journal of research in marketing . 1998
4Cox D F,Rich S J.Perceived risk and consumer decision making. Journal of Marketing Research . 1964
5Cunningham S M.The major dimensions of perceived risk. Risk Taking and Information Handling in Consumer Behavior . 1967
6Ellen Garbarinoa,Michal Strahilevitzb.Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation. Food Quality and Preference . 2005
7Featherman M,Savlou P A.Predicting E-services adoption:a perceived risk facts perceptive. International Journal of Human-Computer Studies . 2003
8Franceson M.Nicosia,Vol. 42.Perceived risk,information processing,and consumer behavior. The journal of business . 1969
9Jacoby J,Kaplan L.The components of perceived risk. Proceedings of the3rd Annual Convention of the Association for Consumer Re search . 1972
10Kotler P.Marketing management:analysis,planning,implementation and control,Prentice Hall. Journal of Business . 1996