我国汽车营销模式存在的问题及对策研究

Research on the problems and Countermeasures of automobile marketing mode in China

对我国国内汽车营销模式和美国汽车营销模式进行现状分析,并从差异性中分析出我国汽车营销模式存在的问题,给出了对策建议。旨在促进我国汽车营销模式的健康发展,使之与我国不断发展的汽车市场相适应。

This paper analyzes the current situation of China＇s automobile marketing mode and the United States automobile marketing mode, and analyzes the problems existing in the automobile marketing mode from the difference, and gives the countermeasures and suggestions. In order to promote the healthy development of China＇s automobile marketing mode, and make it adapt to the continuous development of China＇s auto market.