试析民间图书馆的品牌建设与实践

Analysis on the Brand Construction and Practice of Private Libraries

论文通过对民间图书馆品牌及其构成要素的详细分析,对国内荒岛图书馆在品牌建设上的实践进行案例分析,从而对我国民间图书馆品牌建设对策,以期为我国民间图书馆品牌建设之路提供参考,提升我国民间图书馆的核心竞争力和可持续发展能力。

This paper examines the significance of the brand construction of private libraries, and researches the practice of brand construction in the current domestic island libraries through a detailed analysis of the private libraries＇ brand and its constituent elements. It puts forward the countermeasures for the brand construction of private libraries, in order to provide the reference for the brand construction of China’s private libraries, and enhance the core competitiveness and sustainable development capacity of domestic private libraries.