摘要
文章以白领人士为研究对象,分析白领人士的特点和百度外卖面临的机遇与挑战,据此从产品推广、促销推广、平台推广等方面对百度外卖的市场推广提出了建议。
This paper takes white-collar workers as the research objects,analyzes the characteristics of white-collar workers and the opportunities and challenges facing the Baidu takeout, and puts forward marketing suggestions for baidu take-out from the product promotion,sales promotion,platform promotion.
出处
《时代农机》
2016年第9期70-70,72,共2页
Times Agricultural Machinery
关键词
市场推广策略
百度外卖
白领
互联网+
marketing strategy
Baidu take-out
White-collar workers
Internet +
