提升高职学生茶叶营销职业技能的研究

Research on Improving Tea Marketing Skills for Higher Vocational Students

文章结合茶叶和营销的特点提出可以从市场开拓与营销组合策划、网络营销与电子商务、营销创新等方面提升高职学生茶叶营销职业技能。

This paper puts forward the improvement of higher vocational student's tea marketing skill from market development and marketing mix planning,internet marketing and e-commerce,marketing innovation by combining the characteristics of tea and marketing.