雾霾对区域旅游业的影响及应对策略探讨

Impact of Haze on Regional Tourism Industry and Its Countermeasures

运用文献梳理、归纳分析、演绎推理等方法,从旅游资源、旅游交通、旅游产品、旅游市场、旅游者、旅游效益等方面分析雾霾对区域旅游业的影响。研究表明:雾霾对区域旅游业的影响以负面为主,主要表现在:1)雾霾直接或间接影响着多种旅游资源保护与开发。2)雾霾突出影响着旅游交通的安全性及其正常运营管理。3)雾霾促使区域入境旅游市场萎缩,并对旅游者的身心健康、旅行行为、体验质量、旅游安全等带来潜在影响。4)雾霾会导致区域旅游业的经济、社会与生态环境效益下滑。此外,雾霾对区域旅游业也具有少量正面影响,例如促进了旅游企业开发新型低碳旅游产品等。最后,从5个方面提出区域旅游业应对雾霾的策略。

Systematic researchi on the impacts of haze on regional tourism industry and its countermeasures are beneficial to the sustainability of regional tourism industry. We adopted the methods such as induction analysis, document analysis and deductive reasoning to analyze the research history of the impact of haze on regional tourism industry from tourism resources, tourism transp^ irtation,tourism products, tourism market, tourists, tourism benefits, etc.The research results showed that haze had more negative influence than positive influence on regionaltourism industry. On the one hand, haze directly or indirectly influenced the protection and exploitation of various tourism resources; it had significant impact on the security and normal operation manage-ment of tourism transportation; it led to the shrink of inbound tourism market and had potential influence on tourists health, tourism behaviors, experience quality, tourism security, etc. ; it also resulted in the decline of economic, social and ecological ben -efits of regional tourism. On the other hand, haze promoted tourism enterprises to develop new lo^v carbon tourism products and tourism destination govermment to adopt new management concept. Also, it accelerated the spatial structure evolution of regional tourism market and the outbound tourism growth of heavy haze areas. Finally, we put forward the countermeasures to deal with the haze from 5 aspects for the regional tourism industry.