4M.Ehret.Managing the trade-off between relationships and value networks.towards a value-based approach of customer relationship management in business-to-business markets[J].Industrial Marketing Management,2004,(33):465~473
5Emanuel Rosen and Roger E.Scholl,The Anatomy of Buzz:How to Create World-of-Mouth Marketing[M].New York:Random House,2000,44~47
6R.B.Money World-of-mouth promotion and switching behavior in Japanese and American B2B service clients[J].Journal of Business Research,2004,(57):297~305