乡村游憩型绿道的使用者行为与体验满意度研究

Research on the Recreational Greenway User's Behavior and Experience Satisfaction in Rural Areas

以广州增城绿道莲塘春色段为研究对象,总结与分析了乡村游憩型绿道使用者的类型、行为特征及其体验满意度。研究发现:使用者包括休闲旅游者、周边居民和过路者三类,大都以休闲放松、运动健身、亲近自然为目的;自驾车出行的使用者占较大比重,骑自行车是绿道体验的基本方式,大多数使用者是与亲戚、朋友或同学结伴同行,停留时间大多为半天或一天;信息获取以人际渠道为主,消费行为以餐饮、交通和购买特产为主;对使用者总体满意度影响力最大的是绿道规划,其次是沿途环境和配套设施;使用者总体满意度较高,对绿道沿途生态环境、乡村风光和农业遗产评价较高,不满意之处集中在安全保障、游憩设施、卫生条件3个方面。

This paper took Liantang Spring segment of Zengcheng Greenway as an example, summarized and analyzed the categories, use pattern and experience satisfaction of rural greenway users. The results indicated that the users of rural green way are clarified into 3 categories： recreation tourist, surrounding resident and the passerby. Recreation, physical activity and close to the nature are the main purposes of green way users. Self-driving users has occupied a large proportion, and cycling is the primary activity on the greenway. Most users are accompanied by relative, friend or classmate, and stay all day or half a day. They get information of the greenway mainly through interpersonal channels, and spend most of their money on food, transportation and local specialty. Users, overall sat-isfaction of the greenway is relatively high, and the most influential factor for satisfaction is greenway design, followed by the environment and facility along the greenway. Specifically, greenway users are satisfied with the ecological environment, rural scenery and agricultural heritage along the greenway, while dissatisfied with the safety control, recreational facility, and sanitary condition of the greenway.