常州智慧旅游信息化建设创新服务的成效研究

Research on the Effect of Smart Tourism Information Construction in Changzhou

服务创新是服务业永恒的话题,旅游信息化创新服务一直是旅游业追求的目标。在我国大力支持发展智慧旅游的背景下,旅游信息化是智慧旅游建设的主要内容,旅游信息化服务便是智慧旅游建设成效的重要衡量标准。常州智慧旅游信息化创新服务成效主要表现在:构建完善的信息采集与发布体系,搭建综合性的电商服务平台,设计全方位的导游服务,打造多元化的新媒体营销服务。常州智慧旅游信息化创新服务的实践,期望能够引领我国智慧旅游信息化快速而健康地发展。

Service innovation is an e ternal topic in the service industry, and tourism information innovation service has always been the goal of the tourism industry. Under the background of our country＇s support to smart tourism development,tourism informatization is the main content and tourism informatization service is an important measurement criterion of smart tourism construction. Effects on the informatization innovation service of Changzhou smart tourism are mainly as follows ： to construct a perfect information collection and release system,to build a comprehensive e- commerce service platform,to design an all- around guide services and to create a diversified new media marketing service. The practice of Changzhou smart tourism informatization innovation service is expected to lead the rapid and healthy development of tourism information in China.