赤壁市茶产业发展现状与展望

Current Situation and Prospect of Tea Industry Development in Chibi

赤壁市产茶历史悠久,是青砖茶和米砖茶的主产地之一。文章介绍了赤壁市茶产业发展现状,总结了"十二五"期间的工作亮点,涉及茶叶品牌建设、市场营销、质量管控、生态茶园建设等方面采取的措施与经验。"十三五"期间,赤壁市将从全市茶产业建设发展的实际出发,结合国际国内茶产业发展特点和趋势,拓展营销网络,增强科研实力,延伸产业链条,力争早日建成百亿茶产业。

Chibi City is one of the main production areas of brick tea with a long history of tea production.This paper introduced the present situation of tea industry development in Chibi, focusing on the highlight of Chibitea industry during the $12th Five-Year Plan% period including measures and experience in tea brand construction,marketing, quality control, ecological tea garden construction. During the$13th Five-Year Plan% period, starting fromthe actual development of tea industry, Chibi City will combine domestic and international tea industry developmentcharacteristics and trend to expand the marketing network, strengthen the scientific research and extend the industrialchain. The goal is to achieve tea production of 10 billion yuan.