O2O模式在移动电子商务时代的应用探析

The application and Development of O2O Mode in the Era of Mobile Electronic Commerce

移动互联网技术与传统电子商务相结合产生了移动电子商务，O2O模式就是在移动电商时代兴起的，它搭建了一个衔接电商上下游用户的平台，实现了线上线下资源的整合与对接，受到了越来越多用户的关注．通过分析O2O模式的一般特点，梳理其在中国各典型行业的应用，探究目前存在的问题，并结合移动电子商务时代的特点，分析O2O模式在新时期的发展方向，为相关研究提供参考和借鉴．

The combination of mobile internet technology and the traditional e - commerce has produced a mobile e - commerce. O2O model rises in the mobile electricity supplier era. It built a cohesive electric business platform of upstream and downstream users, to achieve the integration and docking of online and offline resources, and has been concerned by more and more users. By analyzing the general characteristics of O2O model, exploring the existing problems in the application of various typical industries in China, combining the characteristics of mobile e -com- merce era, this article analyzes the development direction of O2O mode in the new era, and offers reference for relat- ed research.