营销意识导入环境艺术设计课程的跨界教学创新性实践

An Innovative Practice of Crossborder Teaching about the Insertion of Marketing Awareness into Environmental Art and Design Courses

针对艺术设计的课程体系现状,以环境艺术设计中课程为实验案例,进行了营销意识导入艺术设计课程的实践性探索,运用营销概念与艺术设计教育交叉的创新教学模式,以叙事学的方法记录实际的课程中营销方式的导入对艺术设计课程所起到的影响与成效。

According to present situation together with curriculum system of Art and Design subject, this article indicates an experimental case in terms of Environmental Art and Design curriculum, and it also practically explores the insertion of marketing awareness into Art and Design courses, using innovative teaching pattern of the combination of marketing concept as well as Art and Design education, with the exploitation of narrative method, this article records the influence and effects about marketing mode with regard to Art and Design curriculum.