休闲体验时代澳门博彩旅游业的转型

Transition of Macao's Gambling Tourism Industry in the leisure experience Age

休闲体验时代下,澳门博彩业面临博彩消费方式悄然向休闲体验转变、竞争激烈以及博彩业快速发展带来的诸多问题。本文基于访澳游客博彩动机视角,论证博彩旅游传统赢利模式已不合时宜,需主动向多元化休闲体验转型,推进澳门世界旅游休闲中心建设。

Under the coming of the experience age, the gaming industry in Macao is revealing more and more contradictions. Firstly, people are desirous of more and more different types of leisure activities from gaming patterns of consumption; secondly, the gaming industry is confronted with fierce competition both internally and externally; thirdly, the prosperity of Macao＇ s gaming industry has unavoidably brought about negative effects which has resulted in severe social problems. Based on the reasons mentioned above, by taking perspective of gaming motivation, the present paper show that, the importance of gaining profits motivation of tourists in casinos is decreasing. From the present findings, Macao＇ s gaming enterprises should advocate the tactics of gaming tourism diversified transition so as to create a better construction of Macao as a world-class leisure center.