以秭归为例探讨地方旅游衍生文创产品的相关问题

BASED ON THE ZIGUI TO EXPLORE LOCAL TOURISM AND CULTURE CREATIVE PRODUCTS RELATED ISSUES

旅游纪念品市场的发展作为旅游经济发展中的重要一环,旅游纪念品的市场需求日益增加。湖北秭归作为世界文化名人屈原的故乡,近年来旅游经济日新月异,对旅游纪念品的开发设计与推广方面越来越受业界的重视。本文主要从发展前景,旅游文化产品市场现状,地域文化资源,商品开发要点,文化产品开发机制等方面来进行研究,提出地方旅游文创的方法。

The development of the tourism souvenir market as an important part in the development of tourism economy, tourism souvenir market demand is increasing. Qu yuan＇s hometown Zigui of Hubei province is one of the world culture celebrities, in recent years its tourism economy develops quickly with each passing day. More industries are paying more attention to development and promotion of the tourism souvenirs. This article mainly study from the prospects of development, the market present situation of tourism cultural products, regional culture resources, the main development points, cultural products developing mechanism, to put forward creative methods of local tourism culture.